Media Kit
The short version of who watches, what we make, and how brands can work with us. Updated quarterly.
📄 Print or save as PDF for a clean one-pagerMission
We film a dad and his son restoring trucks, working a homestead, and driving across the country. The audience watches to learn what to buy, what to fix, and how to do it themselves.
Audience Snapshot
Who watches: 97% men, and 65% of viewers are 25 to 44. 86% are in the US, and 94% are in the US, Canada, Australia, the UK, or New Zealand. 85% watch on a phone.
What they watch: engine builds do best on the channel, then tractor and land work, then diesel. Almost all views come from Shorts, and our best Short has 392K views.
From YouTube Analytics, September 2026. Audience numbers cover the last 12 months.
Active Series
K5 Blazer 454 BBC + 700R4
Full teardown rebuild of a vintage K5. Big block Chevy stays, 700R4 swap for highway gear. Multi-month arc.
1993 Dodge D150
Driver-first half-ton Mopar build. Brakes, electrical, fluids, and the small fixes that keep a 30-plus-year-old truck honest.
Revive & Drive Trips
Buy a classic, revive it on the spot, drive it home. First trip: Salt Lake City to Alabama, 1,900 miles in a 390K-mile GMC 2500HD.
Coop, Garden & Land
Working homestead infrastructure: coops, fencing, gardens, tools. Practical self-sufficiency, not lifestyle fluff.
Partnership Tiers
Tier 1 · Gear Seeding
Send product, we use it on a real build, honest mention if it earns it. Featured on the gear page for 6 months.
No fee · Product only
Tier 2 · Single Video
60-90 second integrated read. Linked in description and pinned comment. Approval on script, not editorial control.
Pricing on request
Tier 3 · Build Sponsor
Underwrite a multi-month series. Logo and mention every episode of the arc. Featured B-roll of branded parts in use.
Pricing on request
Tier 4 · Channel Partner
Annual partnership across content and site. Logo on gear page and footer. Custom long-form builds. Newsletter sponsorship slots.
Pricing on request
What We Won't Do
No dishonest reads. No drop-shipping junk, MLMs, crypto, AI courses, or miracle car-care snake oil. No editorial control beyond honesty: brands can review the script for accuracy, not dictate the verdict.
Past Partners
This space fills in as partnerships ship. Want to be the first logo here? Get in touch.
Let's Build Something
Tell us what you have in mind. We read every email and reply within a few business days.